In this week’s Meems Monday, we sit down with Sarah Allen, co-founder of Loveys, a curated resale marketplace for premium, secondhand baby gear. Sarah shares the story behind Loveys' creation, building a platform for parents, and how their commitment to sustainability is shaping the future of baby gear resale. With a focus on high-quality, desirable items, Loveys is transforming the way parents shop and sell, offering a smarter, more reliable alternative to traditional resale platforms.

Did you have prior experience in retail or e-commerce, and how has that shaped your approach with Loveys?

I’ve spent my career helping brands across various industries design and launch their e-commerce experiences, which fortunately came in very handy when building Loveys! However, launching a platform is one thing—operating it daily is another. It’s been fascinating to dive deeper into areas like product merchandising and customer service.

A big goal for us with Loveys is to provide top-tier customer service. We love connecting with our sellers and buyers, building strong relationships, and ensuring they trust our platform. Their feedback and experiences are central to shaping Loveys into the reliable, community-driven space we envision.

Can you share a bit about your background and what led you to create Loveys?

Alexa and I met at USC, became fast friends, and after college, we worked together at an advertising agency. While Alexa pursued her MBA at Wharton, I focused on marketing and website design, but we stayed connected through our shared passion for entrepreneurship, design, and sustainability.

We’ve both always been passionate about the circular economy—big fans of Poshmark and The RealReal—and strongly believe in extending the life of high-quality items. Watching friends and siblings navigate parenthood highlighted how overwhelming the startup costs can be. They wanted the best for their kids but faced the frustration of outgrown items and a clunky resale process. Loveys was born out of our commitment to making premium baby gear more accessible and to supporting parents with sustainable solutions.

What challenges did you face in the beginning, and how did those experiences help define what Loveys has become today?

One of our biggest challenges was perfecting the logistics to create a seamless experience for both buyers and sellers. We were committed to curating high-quality items, but we had to ensure they met our standards and that every transaction felt trustworthy. Unlike platforms like Facebook Marketplace, we wanted to eliminate uncertainty and make the process stress-free for parents. That’s why we launched with a full-service approach—parents can text us, schedule FaceTime calls to vet items, and even arrange pickups. It’s all about making it easy and reliable from start to finish.

Loveys positions itself as a smarter, more sustainable, and affordable choice for parents. How do these values shape your daily operations and decision-making processes?

For us, it’s about building a marketplace where families can shop and sell with confidence while making a positive impact on the environment. These values guide every decision we make—from carefully selecting trusted brands to designing a seamless, user-friendly selling process. Our mission is to create a smarter, more sustainable way for parents to access high-quality baby gear without having to compromise.

What sets Loveys apart from other resale marketplaces in the baby gear sector, and how do you ensure that you maintain this uniqueness?

Loveys is a full service platform – we aim to make selling and buying from us as easy as shopping traditional retail. Parents can reach out to us with questions, schedule video calls to show their items, and rely on us to facilitate the entire transaction. The goal is to create a reliable, safe space for parents to buy and sell without all the hassle and uncertainty that usually comes with resale platforms.

How do you envision Loveys influencing broader conversations about sustainability and responsible consumption in the parenting community?

I hope that Loveys can be a catalyst for a shift in how people think about secondhand items. We want to normalize resale as a responsible, high-quality option that can save families money while being good for the environment. As more parents become aware of the environmental impact of consumerism, we want Loveys to be part of the conversation around responsible consumption. It’s not just about buying secondhand; it’s about buying smarter and more sustainably, and we’re here to make that easier.

Loveys has a focus on top-rated brands and quality control. What processes do you have in place to ensure product reliability?

Our approach to vetting products is highly hands-on. Sellers start by sending us photos of their items, and we follow up with a FaceTime appointment to inspect them closely. We’re very selective about the types, brands, and quality of items we accept, maintaining high standards to ensure every product meets our criteria. Our goal is to make Loveys feel like the go-to destination for the very best in baby items.

Where do you see Loveys in the next few years? Any plans to expand into new categories or features?

In the next few years, we definitely see Loveys expanding—especially in the clothing category. We’re also focused on making the selling process even easier for parents. Our goal is to continue growing, but always with the same commitment to quality and sustainability.

Lastly, where can our audience learn more about Loveys and start shopping or selling on the platform?

You can check out Loveys at loveys.com, where you can start shopping, selling, or learn more about our platform. We’re constantly adding new products and features, so be sure to stay updated with everything we’re doing!





By Christine Russell Janis
@a.shade.of.rose.in.paris